Speed Stick is sponsoring up-and-coming NASCAR driver Cole Whitt. Whitt will pilot the Premium Motorsports No. 98 in the 2016 season.

The Speed Stick brand team will make their first appearance on track at Las Vegas Motor Speedway March 4-6.

Bill Van de Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive said, “Cole Whitt continues to embody the traits that we champion at Speed Stick. In the last two years, he has impressed fans, teammates and adversaries by continuously stepping up in high-pressure situations. Achieving dreams takes courage when it counts and the Speed Stick® brand is excited to be at Cole’s side as he reaches for new heights.”

In addition to this month’s Las Vegas Motor Speedway race, Speed Stick® brand sponsored races this year will include high-profile events such as the 400-mile event at Kentucky Speedway in July, the Crown Royal 400 at the Brickyard at the famed Indianapolis Motor Speedway also in July, and the Can-Am 500 at Phoenix International Raceway in November.